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Illustrates the export path of entry in direct and indirect way?
As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the home base directly comprises the use of agents, Government, distributors and overseas subsidiaries and indirect comprises the use of trading companies, piggybacking or counter trade and export management companies. Entry through a foreign base comprises licensing, joint ventures, ownership and export processing zones as well as contract manufacture.
Determine the marketing and business objectives Organisations engage with a variety of audiences in order to pursue their marketing and business objectives. Engagement refers
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How is modified rebury purchase affected in buying decision? A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery r
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people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo
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