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Illustrate the term Image Pricing?
Image Pricing:
It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize the profit made onto the higher priced vision to subsidize the price upon the lower priced version. The dissimilarity is that there is no actual difference in between products and brand. This is only an image or perceptual positioning. It is common practice in markets as customer snacies that emotional or social values or a brand is significant for the consumers.
Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
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Explain the elements and factorsof market communication when considering the elements and factors which contribute to marketing communications, it is significant to account for
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