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Illustrate the term Image Pricing?
Image Pricing:
It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize the profit made onto the higher priced vision to subsidize the price upon the lower priced version. The dissimilarity is that there is no actual difference in between products and brand. This is only an image or perceptual positioning. It is common practice in markets as customer snacies that emotional or social values or a brand is significant for the consumers.
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
Explain the concept of Web marketing. Web Marketing: It is also termed as online marketing implies marketing the organizations products onto the virtual medium. In format
Utility of the product life cycle 1. As forecasting tool: the study of product life cycle is an important tool for sales forecasting its study foretells that problems a
what ford needs to do to make sure it is sensitive to changes in the cultural environment in the country
Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra
How is routinisation facilitated in development of exchange system? Routinisation facilitates the development of the exchange system. This leads to standardization of goods and
importance of pricing decisions to an organisation
what is marketing mix
Explain about the product assortment in briefly. “A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for s
ingredient branding in the market place
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