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Illustrate the term Image Pricing?
Image Pricing:
It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize the profit made onto the higher priced vision to subsidize the price upon the lower priced version. The dissimilarity is that there is no actual difference in between products and brand. This is only an image or perceptual positioning. It is common practice in markets as customer snacies that emotional or social values or a brand is significant for the consumers.
Requirements for the effective segmentation: 1. Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East
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Organizing sales promotion compagins 1. Identifying the requirement: the first requirement is to identify the specific requirement of the firm in resg orting to sales p
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