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Illustrate the term Image Pricing?
Image Pricing:
It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize the profit made onto the higher priced vision to subsidize the price upon the lower priced version. The dissimilarity is that there is no actual difference in between products and brand. This is only an image or perceptual positioning. It is common practice in markets as customer snacies that emotional or social values or a brand is significant for the consumers.
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
How does the mobile wallet payment value chain look like? And where in the payment value chain can we place the mobile wallet service?
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value pricing products
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