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Illustrate the term Image Pricing?
Image Pricing:
It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize the profit made onto the higher priced vision to subsidize the price upon the lower priced version. The dissimilarity is that there is no actual difference in between products and brand. This is only an image or perceptual positioning. It is common practice in markets as customer snacies that emotional or social values or a brand is significant for the consumers.
a side of a square is represented by x-3.what expression represents the area of the square?
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Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
what are the approaches used by FMCG companies in test marketing?
Draw the typical profiles of shoppers stop customers segments
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