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Illustrate the term Image Pricing?
Image Pricing:
It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize the profit made onto the higher priced vision to subsidize the price upon the lower priced version. The dissimilarity is that there is no actual difference in between products and brand. This is only an image or perceptual positioning. It is common practice in markets as customer snacies that emotional or social values or a brand is significant for the consumers.
What are the sorting functions of discrepancy of assortment? The sorting function of discrepancy of assortment is performed through intermediaries who include the following act
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SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re
How should Shoppers? Stop develop its demand forecasts?
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Explain about the Professional and Direct Purchasing in business market and the consumer market. Professional Purchasing: Products into business markets are purchased usua
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