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a) Define "news" and illustrate the concept of "news worthiness" in the field of PR.
b) Describe how PR is distinguished from
i. Advertising ii. Marketing iii. Sales promotion iv. Propaganda
c) An Organising Committee has been set up to celebrate the Chinese Spring Festival on Saturday 18th February 2008 in China Town, Port Louis. A series of Cultural events can be held on that day from 10 a.m. to 1 00 p.m. Because of the event there is going to be an important traffic diversion in the City Centre.
You are the PR Consultant given the task of organising a Press Conference concerning the event.
What important components should you consider in organising the Press Conference?
A reas of risk and causes of risk Below are mentioned few areas and causes of risk. The term „operator? used in this listing means the owner (you) who awards the contract to t
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The most important test of a new organization comes when it is hit by a major catastrophe. It is required to manage such emergencies intelligently and forthrightly with the news me
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