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Illustrate the performance dimensions for operational strategy?
Performance dimensions for operational strategy:
• Quality for illustrations Marks and Spencer, Thornton’s, BMW many all are synonymous along with the representation of high quality. Quality implies fitness for the reason, so that dimension would comprise other characteristics as like how the product functions and how reliable and robust this is.
• Speed for illustrations AA or RAC could propose superior call out response times, Concorde while this was first launched provided the best transatlantic flights, courier companies as FedEx Express can assurance overnight global parcel delivery.
• Flexibility for illustrations capability to increase or reduce production to meet customer demands, coffee shops, and hair dressers as well as call centres and how they all react to peak times is one that focus of this dimension. Multi-skilled staff can assist an organisation attain greater flexibility as well as economies of scope.
• Cost for illustrations aiming to give a product or service at the lowest possible price that a cost leadership strategy. Inexpensive and cheerful products as supermarket ‘own economy brands’ or fundamental no frills services as Easy Jet and Ryan Air.
In designing the "marketing strategy" for your own business, how might you use "segmentation variables" to help you identify your "target market"?
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