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Q. Illustrate feedback stage in organisational buying?
The feedback stage: This stage is anxious with the establishment of order routine performance feedback and so on and hence the focus shifts to the user. Product management of the marketing organisation is play a vital role in scheduling of complaint redresser, delivery, providing inputs for new product development and generally ensuring that the buying organisation is satisfied subsequent to the sale is over. Service departments as well become important in this stage.
Formulating selling strategies utilizing the buying centre buying situations and the buying stages will result in exclusive strategies for respective customer groups. This is marketing point of reference in practice.
Q. How consumer behaviour is effected by Beliefs? The initial component is beliefs . A consumer may perhaps hold both positive beliefs toward an object (example coffee tastes
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