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Illustrate an example of industrial goods
Same product may be classified as consumer goods and industrial goods depending upon its end use. Take for illustration the case of coconut oil. When it's used as hair oil or cooking oil, it's treated as consumer goods and when used for manufacturing a bath soap it is termed as industrial goods. Although, way these products are marketed to these two groups are very different since purchase by industrial buyer is usually large in quantity and bought either directly from manufacturer or local distributor.
Exchange, transactions, and relationships Marketing occurs while people decide to satisfy wants and needs through exchange. Exchange is the act of getting a desired object fro
Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. Y
write an algorithm to calculate fruit for a fruit store for example apple = $1.00 and orange $2.00
The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represen
Marketing strategy development
Identify FIVE main advantages of keeping an in-house IS function. There are several significant advantages of maintaining an in-house IS function, five are listed below. H
Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the
With aid of an example of a manufacturer, define segmentation?
Explain about the Price Leadership. Price Leadership: Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or comma
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
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