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Illustrate about the Quantitative and Qualitative Research
Quantitative research is based on the measurement of amount or quantity. It's applicable to phenomena which can be expressed in terms of quantity. It's research methodology which seeks to quantity the data and typically applies some form of statistical analysis. Quantitative research is structured in nature and recommends a final course of action. Qualitative research, conversely, is concerned with qualitative phenomenon. Qualitative research is significant in the behavioural sciences where aim is to discover the underlying motives of human behavior. Though such research we can analyze the various factors that motivate people to behave in a specific manner or which make people dislike or like a particular thing.
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Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase
Factors Affecting Choice of Observation:
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the relationship between customer interest and company interest
Duty Drawback Credit Scheme: As an export promotional measure, the Government of India have authorised the Reserve Bank of India to instruct the commercial banks (Authorised Deale
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