Illustrate about the demand based pricing, Marketing Management

Assignment Help:

Illustrate about the Demand Based Pricing

At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's prices, marketers try to ascertain demand for the product. If demand is high they decide to take advantage and fix a high price. If demand is low, they fix low prices for their product.  At times they resort to differential prices and charge various prices from different groups of customers depending upon their perceived values and capacity to pay.  Take the case of cinema halls where rates of tickets differ for different sets of rows in the hall.

 


Related Discussions:- Illustrate about the demand based pricing

Product line apprisal, How the product line appraisal is important task?

How the product line appraisal is important task?

Examine the marketing initiatives of a tourism organisation, Question 1: ...

Question 1: "Marketing has been called both a major villain for its role in stimulating unsustainable levels of demand and consumption, and also a saviour through its applic

Discuss combination of push-pull sales promotion strategies, Discuss about ...

Discuss about the combination of push and pull sales promotion strategies. Combination of push and pull sales promotion strategies Car dealers frequently provide a

Increase in non commercial ads, Increase in Non commercial Ads: - These day...

Increase in Non commercial Ads: - These days a variety of non commercial ads are issued by government departments Social organizations for general public. For instance ad on awaren

Explain the strategic decision regarding packaging, Explain the strategic d...

Explain the strategic decision regarding packaging. Packaging Strategies: To control the packaging of product executives should make the given strategic decisions as given

Define the advertisement contents, Define the Advertisement contents? ...

Define the Advertisement contents? Advertisement contents Message : - Consist of opinion, symbols, Facts and Pictures related to the product. Purpose: -        Communi

How internet is beneficial for marketing communication, How internet is ben...

How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate

Marketing mix, what is the relationship between 4ps of marketing mix?

what is the relationship between 4ps of marketing mix?

Describe what is meant by the friedman doctrine, Nike's use of "sweatshop l...

Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversel

Difficulties in marketing planning, Difficulties in marketing planning: we...

Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd