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Illustrate about the Demand Based Pricing
At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's prices, marketers try to ascertain demand for the product. If demand is high they decide to take advantage and fix a high price. If demand is low, they fix low prices for their product. At times they resort to differential prices and charge various prices from different groups of customers depending upon their perceived values and capacity to pay. Take the case of cinema halls where rates of tickets differ for different sets of rows in the hall.
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
Illustrate why marketing research is important to a firm specially in a competitive market situation
Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
Question 1: Explain the various stages of the product cycle and explain why it is necessary to follow the procedures regarding this cycle. Question 2: (i) Explain the
The Company President has asked your 'event planning group' to prepare a report and presentation on a possible 4 day 'get-away' for the company's TOP GUN sales leaders as of Decemb
What are the Advantages of Public Relations? Advantages of Public Relations are as illustrated below: a) This helps in building and having relations along with local comm
What is Multi Brand? Multi Brand: Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and a
Q. What is Advertising Agency? Advertising Industry engages three major components. Advertiser, Media and advertising agency. The person who makes a decision to advertise the p
one primary segmets and two secondary segments
The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing
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