Illustrate about the demand based pricing, Marketing Management

Assignment Help:

Illustrate about the Demand Based Pricing

At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's prices, marketers try to ascertain demand for the product. If demand is high they decide to take advantage and fix a high price. If demand is low, they fix low prices for their product.  At times they resort to differential prices and charge various prices from different groups of customers depending upon their perceived values and capacity to pay.  Take the case of cinema halls where rates of tickets differ for different sets of rows in the hall.

 


Related Discussions:- Illustrate about the demand based pricing

Determine the level of service quality, Competitive tourism and hospitalit...

Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, yo

Marketing Management, How are Indian customers visiting Shopper''s stop any...

How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?

Assighment, briefly explain the trend?

briefly explain the trend?

Illustrates role of publics in microenvironment of a company, Illustrates t...

Illustrates the role of publics in microenvironment of a company? Publics: Any group which has an actual or potential interest within or impact on an organization’s abil

Main features of market or marketing orientation, Explain the main features...

Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their

Cultural, How does cultural, social, personal and psychological factors inf...

How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples

Case Let 2, Ask questionThe rise of personal computers in the mid 1980s spu...

Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled

What do you mean by advertising appeal, Q. What do you mean by Advertising ...

Q. What do you mean by Advertising Appeal? Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in  attention of audience or influencing their feel

Public relations practitioners, Question : (a) "There are those-usually...

Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil

Pricing, how can we calculate pricing

how can we calculate pricing

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd