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Illustrate about the Demand Based Pricing
At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's prices, marketers try to ascertain demand for the product. If demand is high they decide to take advantage and fix a high price. If demand is low, they fix low prices for their product. At times they resort to differential prices and charge various prices from different groups of customers depending upon their perceived values and capacity to pay. Take the case of cinema halls where rates of tickets differ for different sets of rows in the hall.
What is the scope of Marketing Information System? Scope of MIS: Marketing Information system comprises a set of procedures and ways for the continuous analysis and prese
Henry Assael Model of buying decision behavior along with thediagram
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Give the example of marketing communications For instance, many organisations in airline industry have shifted their attention to the needs of travel trade, customers and compe
Question 1: After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss. Question 2: Discuss
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
When founded, when listed • Major lines of business • Market share • Ranking within industry (e.g., largest of four companies...) • Exports • Major institutional owners (if any), p
Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific
Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each
how the hotel industry use 7ps
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