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Illustrate about the Demand Based Pricing
At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's prices, marketers try to ascertain demand for the product. If demand is high they decide to take advantage and fix a high price. If demand is low, they fix low prices for their product. At times they resort to differential prices and charge various prices from different groups of customers depending upon their perceived values and capacity to pay. Take the case of cinema halls where rates of tickets differ for different sets of rows in the hall.
New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette
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Question 1: Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise
How should Shoppers’ Stop develop its demand forecasts?
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Marketing Environment In order to properly identify opportunities and monitor threats, the company ought to begin with a thoroughgoing understanding of the marketing environme
Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
list out secondary sources of information while pursuing market research.
Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c
What is concluded by definition of consumer behaviour? The definition of consumer behaviour conclude that this behaviour is the study of consumer about what they buy, while the
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