Illustrate about the demand based pricing, Marketing Management

Assignment Help:

Illustrate about the Demand Based Pricing

At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's prices, marketers try to ascertain demand for the product. If demand is high they decide to take advantage and fix a high price. If demand is low, they fix low prices for their product.  At times they resort to differential prices and charge various prices from different groups of customers depending upon their perceived values and capacity to pay.  Take the case of cinema halls where rates of tickets differ for different sets of rows in the hall.

 


Related Discussions:- Illustrate about the demand based pricing

Competition oriented pricing, Competition Oriented pricing : competitive or...

Competition Oriented pricing : competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on  the  principle  of  competitive  par

Nature, Q.  Describe the nature & scope of marketing & importance of marke...

Q.  Describe the nature & scope of marketing & importance of marketing? Ans.:  Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info

Wilbur schramm’s modal, WILBUR SCHRAMM'S MODAL A well-known communicati...

WILBUR SCHRAMM'S MODAL A well-known communication expert gives a important contribution in the field of communication. He customized the Shannon & Weaver's Model of communic

What are the certain limitations of packaging, What are the certain limitat...

What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different

What is consumes behaviour, What is consumes behaviour? Consumes Behav...

What is consumes behaviour? Consumes Behaviour: The most significant issue for the marketers is to classify the requirements of the consumers since customer and consumer m

Case Let 2, Ask questionThe rise of personal computers in the mid 1980s spu...

Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled

Explain about the foreign production in marketing, Explain about the foreig...

Explain about the foreign production in marketing. Foreign production: Moreover exporting, other market entry strategies comprise licensing, joint ventures, participatio

What are joint ventures, What are joint ventures? Joint ventures: ...

What are joint ventures? Joint ventures: Joint ventures can be termed as “an enterprise in that two or more investors share ownership as well as control over property ope

Hyperbola , How do I know if the hyperbolas are vertical or horizontal?

How do I know if the hyperbolas are vertical or horizontal?

Value and satisfaction, Value and Satisfaction Customer value: it is t...

Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd