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Illustrate about the Demand Based Pricing
At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's prices, marketers try to ascertain demand for the product. If demand is high they decide to take advantage and fix a high price. If demand is low, they fix low prices for their product. At times they resort to differential prices and charge various prices from different groups of customers depending upon their perceived values and capacity to pay. Take the case of cinema halls where rates of tickets differ for different sets of rows in the hall.
Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. Accor
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
Question 1: You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes: a. an evaluation of its cu
writedetailaboutmarketingmanagementphylosophy
Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa
Introduction to pricing decision: Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depend
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing
Advantages of the E - Marketing 1. High speed of interaction 2. Low cost provision and maintenance 3. Ability to provide mass customization 4.
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