iibm instititute of business management, Marketing Management

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1.Considering the concept of product life cycle, where would you put video games in their life cycle?

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Define marketing mix according to philip kotler, Define marketing mix accor...

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Describe and elaborate on the functions of advertising, Question 1: i)....

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MARKET SECURITIES, IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY

IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY

What you expect to be a quality service, Question: (a) Why are services...

Question: (a) Why are services generally more difficult to evaluate - both before and after consumption - as compared to most goods ? (b) Discuss how customer expectations

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Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi

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