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M is a business that sells custom made computer-based information systems. Every customer order is for a unique system, which will contain experts from many functional areas within M. Every customer expects a high level of individual attention. Some systems take only four to six months to design and form and cost less than €50,000, whereas other systems cost various million Euros and can take up to three years to complete. Projects are continually being done and started.
Identify the characteristics of the organisation that make it suitable for M to have a matrix structure.
The characteristics of M that are appropriate to it adopting a matrix organisational structure are as follows:
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