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Question:
You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks:
(a) Identify different marketing communications tools that can be used to promote your products to these customers.
(b) Explain criteria that influence the choice of the different marketing communications tools available to this organisation.
You are employed in the marketing department of a soft drinks (e.g. cola) manufacturer. Using examples from your business:
(a) Identify and describe the different channels of distribution that may be used by your business.
(b) Explain how your business can use Information and Communications Technology (ICT) to develop and maintain effective relationships in its distribution channels.
Explain, with examples, the idea of a variable pricing policy. Variable pricing includes adjusting prices to increase demand in off-peak periods in the hope of stimulating dema
‘Tots & Teens Fashion' is a small business based in Birmingham, UK. It is owned by Amara and her husband Tariq who started the business 2 years ago. The business supplies a r
approaches followed by FMCG in test marketing
QUESTION (a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Sug
hitting competitive brands may leave a negative impression on the customers? Justify your answer.
According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
(3x^2 y)^3 over 9x^2 .....I got 27x^6 y^3 over 9x^2 is there anymore simplifying to be done
What is strategic control in MIVE? Strategic control: The balance of efficiency control is strategic control. This weighs the overall and long-term marketing plan in visi
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
Marketing Information System To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. I
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