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Question:
In the context of a product from the fashion industry:
a. Describe the concept of a product as a tangible and intangible "bundle of benefits? that provides value to customers
b. identify and explain how the Product Life Cycle (PLC) concept will be used to influence marketing mix decisions.
Whats next for Amazon.com? Is cloud computing the right direction for the company? Where else can it grow?
CONSUMER MIND IS A BLACK BOX-DISCUSS
Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
Explain about the concept of value. Concept of Value: Various customers look for different benefits from identical product. Thus, the value of a product differs by one cus
what are the core concepts of marketing
What is consumes behaviour? Consumes Behaviour: The most significant issue for the marketers is to classify the requirements of the consumers since customer and consumer m
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
Answer for a caselet
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
difference between the personal selling and salesmanship?
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