Identify a direct marketing campaign, Marketing Management

Assignment Help:

Question 1:

(a). Elaborate using examples, two advantages the internet provides to direct marketers.

(b). Apart from online marketing as a form of direct marketing, describe six other forms marketing which can be used in dealing with consumers.

Question 2:

(i). Explain what you understand by marketing ethics?

(ii). Describe three illegal and three unethical issues related to direct marketing of Horlicks?

(iii). Describe four essential values related to Q(ii).

Question 3:

(i). Identify a direct marketing campaign and describe the steps in its planning.

(ii). What are the steps to be taken in the campaign management mentioned in Q((i)?


Related Discussions:- Identify a direct marketing campaign

How is american marketing association refined research, How is American Mar...

How is American Marketing Association refined about the marketing research? Although, the American Marketing Association (AMA) redefined marketing research like a function that li

How is customer relationship affected in business market, How is customer r...

How is customer relationship affected in business market and the consumer market? Close Supplier: In Customer relationship there is a smaller customer base but having s

Matrices, create a problem tat deals with transportation between five towns...

create a problem tat deals with transportation between five towns or cities represent it with a graph and a matrix, cube the matrix and interpret the resulting matrix, then explain

How is information in technology structure affected, How is information in ...

How is information in technology and organizational structure affected? Conversely, information systems have enabled companies to gain many benefits as like efficiency gains, q

Explain about the efficiency rationale for intermediaries, Explain about th...

Explain about the efficiency rationale for intermediaries. Efficiency rationale for intermediaries: Intermediaries occur within the process of exchange and they can enhan

Enumerate about the two stage channel of distribution, Two stage channel of...

Two stage channel of distribution   This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n

M.com, consumer mind is a black box discuss

consumer mind is a black box discuss

Discuss about sales promotion in shortly, Discuss about Sales Promotion in ...

Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent

What is way to approach customer in personal selling process, What is the w...

What is the way to approach the customer in personal selling process? Approaching the Customer: In this step sales person must know how to meet the outlook and what is t

Safety, explain right to safety

explain right to safety

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd