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Question 1:
(a). Elaborate using examples, two advantages the internet provides to direct marketers.
(b). Apart from online marketing as a form of direct marketing, describe six other forms marketing which can be used in dealing with consumers.
Question 2:
(i). Explain what you understand by marketing ethics?
(ii). Describe three illegal and three unethical issues related to direct marketing of Horlicks?
(iii). Describe four essential values related to Q(ii).
Question 3:
(i). Identify a direct marketing campaign and describe the steps in its planning.
(ii). What are the steps to be taken in the campaign management mentioned in Q((i)?
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What are the disadvantages of joint ventures? Joint ventures also have disadvantages, which are given below: • Partners do not consist of full control of management • May
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Discuss about Green Marketing in briefly. Green Marketing: Unfortunately, a majority of people think that green marketing refers only to the promotion or advertising of p
Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u
In an executive meeting of March 2010, CEO Mary Shields praised the team for their 'excellent performance.' In fact, for fiscal years 2007 to 2009, MMI outpaced its closest competi
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Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
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