Question:

a) (i) How many components are there in an ideal mission statement of a business organisation?

(ii) Name these components?

b) Using the above named components of a mission statement, write a model mission statement for the organisation where you are working/studying which can be used by your organisation in future?

c) A health organisation has the following mission statement:

‘Our mission is to bring health care of international standards within the reach of every individual. We are committed to the achievement and maintenance of excellence in education, research and health care for the benefit of humanity. We make profits with integrity through marketing of innovative products and services, using the best employment practices for the benefit of all stakeholders'.

(i) Discuss what components of a mission statement are depicted in the above mission statement.

(ii) Do you conclude therefore that this is a complete mission statement? Justify your answer.