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Idea Screening
In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones as soon as possible. Because product-development costs increase dramatically in afterward stages, companies have to proceed just with product ideas that will turn into gainful products. One way to keep information organized is to keep executives write up fresh-product ideas on a standard form that may be reviewed by a new-product committee. A well-designed system for evaluating and rating new-product ideas avoids problems at latter stages.
hitting competitive brands may leave a negative impression on the customers? Justify your answer.
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Solving Customer Problems in Ways They Never Imagined
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what would you suggest to avoid delays in despatch of products
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