How you will determine the target market, Marketing Management

Assignment Help:

Q. How you will determine the target market?

Creating novel, unique and selling ideas is known as creativity in advertisement. Advertising inventiveness is an art it is the ability to generate original, fresh and unique idea in communicating with the target audience. Ad-creativity is the result of imaginative skills of copywriter and commercial artist or layout designer.

To be successful creative idea should be related with product features, customer characteristics.

Creating such exclusive selling idea which is original and different in difficult task.

Steps in creative design process

Deciding advertising goal.
Collecting information about product, customers and competition.
Generation of fresh ideas by creative specialists.
Approval of innovative ideas by advertising manager and marketing manager of advertisers.
Deciding message-format, message-contents and designing Ad-copy.
Copy/ Layout test prior to actually launching the advertisement.

Related Discussions:- How you will determine the target market

Algebra 1, 3x^3+9x^6 HELp

3x^3+9x^6 HELp

Give the example of direct marketing, Give the example of direct marketing ...

Give the example of direct marketing For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For i

Market analysis, Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More ...

Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr

Project, code

code

Marketing segmentation, why do we need marketing segmenttion

why do we need marketing segmenttion

8 steps of New product development, Explain with appropriate example the pr...

Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.

Illustrate the monitoring performance phase, Illustrate the Monitoring Perf...

Illustrate the Monitoring Performance Phase? Monitoring Performance Phase: If you have an internet marketing plan, then you can start implementing this right away. The f

Marketing organizational and planning, Marketing Organizational Chart ...

Marketing Organizational Chart Marketing Plan Designing a lunchbox menu for Children The marketing plan should consist of expanding opportunities for busines

Describe the relevance of ethics and law in direct marketing, Question 1: ...

Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more

Nature of target market, Q. Nature of Target Market. a) Size of market ...

Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages