Marketing and Sales (M/S) is the focal point of many of Hawkins Cookers Ltd, because they are responsible for selling the company's product

(a) Consider you are the Chief Information Officer (CIO) of Hawkins Cookers Ltd that is thinking a CRM package, but there is resistance from the CEO. Do you think implementing CRM is a good idea? How will you convince the CEO that CRM will make improvements?

(b) Consider you are the marketing manager of Hawkins Cookers Ltd. You need to launch a new marketing campaign. How will you convince your company of the value of using CRM to help with this campaign?

(c) Do ERP systems weaken or strengthen a corporate manager's control over operations? State your point of view and justify it with appropriate example from the above case study.