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Question:
The steps in value chain analysis are to examine the company's primary activities and support activities.
(a) Elucidate the primary and support activities.
(b) How far is the value chain framework important to managers?
(c) According to Porter, in order to cope with competition, firms adopt three generic strategic approaches to gain competitive advantage. Discuss in detail the three generic strategies that can be implemented by the Airline Industry, for example, Air Mauritius, to be more competitive and productive.
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