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Q. How to select an ad agency?
Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies which are monetarily sound can afford better infrastructure well equipped-ad labs specialist national and international image. Such agencies are in a superior position to serve the client.
Agency-Experienced:- Agency Which has long existence usually performs better for the reason that of its experience and familiarity with different components of marketing environment like taste of consumer, competitors' policies, fashions and trends, circulation and reputation of different media.
The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
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Considering the concept of product life cycle, where would you put video games in their life cycle
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Discuss the factors that need to be considered when developing an international marketing communication campaign
Critically analyze Mr. Vincent’s reasoning.
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