Question 1:

McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which organisations achieved profitability. However, with particular attention being paid to services marketing in recent years, researchers have argued that other variables could be added to expand the traditional marketing mix. Identify the elements of the marketing mix of a tourism organisation and critically evaluate how they are manipulated to achieve competitive edge.

Question 2:

Destination marketing in today's competitive business environment reveals that tourism destinations face a number of challenges to achieve a competitive positioning on the international tourism map. Critically examine the main factors that a small developing island destination like Mauritius should consider in order to remain competitive.