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Question 1:
Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies that you would use to maximise the performance of the front-line employees during the service encounter.
Question 2:
a) Describe how the personal characteristics of the buyer influence the consumer decision-making process.
b) Show the marketing implications resulting from the lack of physical evidence experienced by customers when choosing between competing services.
explain the various approaches that are followed by fmcg companies in test marketing
Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c
write an algorithm to calculate fruit for a fruit store for example apple = $1.00 and orange $2.00
Explain about the selling in the function of the marketing. Selling in marketing: This is a significant aspect of marketing under that ownership of goods is transferred b
what are ten rules of E-Marketing and what are The three main driving force Business pressures,Organizational responses & The role of Information Technology (including electronic c
What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
Problem 1 (a) Describe the characteristics of Web sites in terms of: - Product oriented characteristics - Corporate oriented characteristics (b) Describe the role of the
advertising campaigns and there work in developing awareness among public
Inflation The overall and general increment in price level for goods and services in a particular economy. Inflation can be viewed by a raise in the general cost of living or a
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