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How should marketing deliver value?
It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should satisfy the following equation along with resultant value as:
Customer value = Benefits/Cost.
The corporate strategy should be aimed at delivering larger customer value than competitors.
What are the roles of geographically concentrated buyers in business market and the consumer market? Geographically Concentrated Buyers: Many of the business concerns th
Q. Show the Legal Regulations on Advertising? Today advertisers face numerous legal restrictions. Consumer-movement has unnatural the government to pass laws to normalize adver
building brand equity
factors influecing product mix
suitable title for costco
difference between the personal selling and salesmanship?
When founded, when listed • Major lines of business • Market share • Ranking within industry (e.g., largest of four companies...) • Exports • Major institutional owners (if any), p
can anybody tell me where (a+b)2 is applicable in real world
buying situations
what are the reasons for market segmentation and its advantages
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