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Imagine you are a marketing consultant brought in to help a company who has a product that is so successful they cannot keep up with customer demand.
What questions would you ask and what suggestions would you offer for handling this problem/opportunity?
Include in your discussion a statement on opportunities for integrating with other businesses (creating channel relationships) and for managing supply chain and logistics to keep up with demand and still maintain a high standard of quality for the product.
How should the firm carry out the environmental scanning process? What would the process be of any practical value?
FIVE ways in which an organisation might respond to variations in demand for its products. Five ways are:- Use of overtime working Use of part-time or casual labour Hi
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FiredUp, Inc is a small business owned by Curt and Julie Robards.Based in Brisbane, Australia, FiredUp manufactures and sellsFiredUp, a light-weight camping stove. Recall that Curt
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