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How many key elements are comprised in green marketing?
Definition of green marketing has three key elements:
a) This is a subset of the overall marketing activity.
b) This examines both negative and positive activities.
c) A small range of environmental matters are examined.
Contents of Marketing Plans: ( a) Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A ta
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
Question: a) Explain why service personnel are a source of customer loyalty and competitive advantage. b) Discuss the customer cycle of failure in a service organization.
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
approaches followed by FMCG in test marketing
Explain about the Technology and Organizational Structure. Technology and Organizational Structure: Technology affects the Human Resource Structure as within the given wa
identify and briefly describe four trends in the macro /market environment
prodact mix of lg company
Natural Environment: (1) Natural Resources: Business depends on natural resources. Raw material is one main part of these resources and firms are concerned with their availa
Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing
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