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How is the Brand Strategy defined in the product line?
Brand Strategies:
Brand strategy is definitely a cautious strategy that is more financial then commercial. It is explains by given factors, as given below:
w) Brand Extension, x) Line Extension, y) Multi Brands and z) New Brands.
What is licensing in foreign marketing? Licensing: Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company
Explain the various approaches that are followed by FNCG companies in test marketing
Y= P(1+(r/100))^t
Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing
Question 1: Altering consumer attitudes is a key strategy consideration for most marketers because consumers' attitudes towards a product will influence their buying behavior
Define the marketing communications strategies Currently numerous definitions refer to an integrated perspective. This view has gathered momentum over the last 10 years and is
how to write a channel design decision: intensive, selective and exclusive
Define the term New Brands. New Brands: A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are a
Illustrates the role of publics in microenvironment of a company? Publics: Any group which has an actual or potential interest within or impact on an organization’s abil
Question 1: You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes: a. an evaluation of its cu
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