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How is the Brand Strategy defined in the product line?
Brand Strategies:
Brand strategy is definitely a cautious strategy that is more financial then commercial. It is explains by given factors, as given below:
w) Brand Extension, x) Line Extension, y) Multi Brands and z) New Brands.
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explain the various approaches that are followed by FMCG companies in test marketing?
approaches that are followed by FMCG companies
consumer profile of typical buyer of rayban
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