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How is service separated from the person who provides the service?
Services frequently cannot be separated through the person who gives the service:
a. Every time the service is accomplished even to the similar customer this can be different every time, manufactured goods tend to be homogenous or absolutely identical while produced.
b. Services rely heavily upon staff a people to efficiently deliver customer satisfaction as well as quality of service, people being very significant within the marketing mix.
c. The customer usually participates heavily over the procedure of delivering a service for example, to find out their specific needs more particularly than a manufactured goods.
Air travel Mountain Airlines for the past 18 weeks was: Week Passengers 1 405 2 410 3 420 4 415 5 412 6 420 7 424 8 433 9 438 10 440 11 446 12 451 13 455 14 464 15 466 16 474 17 47
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