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How is modified rebury purchase affected in buying decision?
A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery requirement, product specifications other all terms and conditions.
For example: We might determine faster delivery, high quality or low prices of products to meet the changing requirements of your customers.
Handbills and coupons Handbills and coupons are letter size or small sheets of paper that are generally printed from both sides. Advertising distribution companies will compil
Illustrate an example of industrial goods Same product may be classified as consumer goods and industrial goods depending upon its end use. Take for illustration the case of c
What is Time Utility in marketing? Time Utility: Marketers give time utility to their customers by giving their products while the customer wants them. For instance, Aut
The Impact of the salesman on the turn over of a non alcoholic beverage producer.
scope of marketing management
Question 1: The extensive use of outdoor recreational attractions based in natural areas has resulted into increased negative environmental and social impacts. Using local e
Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
considering the concept of product life cycle, where would you put video games in thir life cycle?
What is Convenience Goods Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last
suppliers of a hotel have
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