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How is modified rebury purchase affected in buying decision?
A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery requirement, product specifications other all terms and conditions.
For example: We might determine faster delivery, high quality or low prices of products to meet the changing requirements of your customers.
Saki, a local bar, consumes Mehboob, a popular non-alcoholic drink, at a steady rate of 10 cases/week. Saki usually buys Mehboob at $6/case, delivered to its door. However, the su
What necessitated the replacement of traditional advertising with positioning
Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
Question 1: Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising? - Detail explanation on ‘Meaning and Importance of Sale
Problem 1: Describe how services emerged in industrialisation and post industrialisation periods. Detail explanation on Growth of the Service Sector and Service Industrie
in context of marketing, explain three approaches that were use in early days
i need a plan for pop up shops in airports and hotels for cosmetic products, also budgeting for 2 years
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
considering the concept of product life cycle, where would you put video games in their life cycle
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