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How is evaluation and selection important in decision making process?
Evaluation and Selection:
These are two-stage decision process of circulating of supplier and selection from decision making process. In the primary stage the organizations screen out potential suppliers which do not meet all its criteria. And in second stage two rules are there disjunctive and lexicographer. Into disjunctive, there a minimum level of performance for each significant attribute is established. Within lexicographic needs the business buyers to rank the criteria to importance.
Formulating the Marketing Strategy: Formulation of marketing strategy consists of two main steps: 1. selecting the target market. 2. positioning the offer. 3. assembli
Question1 Suppose you are the brand manager for Subtle, a lightly scented shampoo aimed at women. Sales of your product have been declining. Exploratory research suggests your
About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
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What are the advantages of exporting in marketing? The advantages of exporting are illustrated in below: • Manufacturing is home based therefore, this is less risky than ove
Discuss about the Holistic Marketing approach of marketing. The Holistic concept is depends on the design, implementation and development of marketing activities, processes and
Q. Calculate Percentage of Sales Methods? The sum to be appropriated to advertising is arrived at by multiplying the worth of past year's sales or projected sales for the budge
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how a person make a decision before puchase a car and effect the decision making proces
Question : (a) Describe with examples the concept of product line and product mix. (b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies. (c)
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