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How is customer satisfaction measured in marketing?
Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such expectations frequently reflect many aspects of the company’s business activities as well as the actual product, company and service, and how the company operates within the global environment. Customer satisfaction measures are an overall psychological evaluation which is based onto the customer’s lifetime of service and product experience.“
QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price
CUSUMER MIND IS A BLOCK MIND DISCOUSES
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
Importance of the marketing planning: the Importance of the marketing planning is clear from the following 1. To offset future uncertainties: future is always wrapped i
Who are the participants of business buying process,under any Organization?
considering the concept of product life cycle, where would you put video games in thir life cycle?
Industrial Goods All goods and services that are used in the production of other goods and services subsequently supplied to consumers. Industrial goods separated into 3 catego
Major decisions in sales promotion: in using sales promotion a company must establish its objectives select the tools develop the program pretest the program implement and control
Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s
Given the locations of mesh routers and their traffic demands, one can have the network configuration designed A network configuration is called a feasible network configuration (F
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