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How is customer satisfaction affected in marketing?
As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefits and features, and is moderated by customer expectations about the product or service. All of these constructs which influence customer satisfaction require to be defined through the researcher.
Customer Satisfaction
What is test marketing and various approaches followed by FMCG companies
Question 1: After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss. Question 2: Discuss
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
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when in the organization would it be applicable to practice the 3 different buying situations
Function of the channels of distribution or the role of middle man or intermediaries: 1. Information: Middle men have a role in providing information about the market t
Kali left school and traveled toward her friend''s house at an average speed of 40 km/h. Matt left one hour later and traveled in the opposite direction with an average speed of 50
Define nature and impact of change 1. Identify enterprise aims and objectives of the change 2. Identify opportunities for implementation of change within team an
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
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