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How is Advertising affected by retaining customers of a firm?
Advertising:
Customers genrally influence other members of their affect group who rely upon them for references and thoughts. Old customers talk favorably regarding the company and its products. Therefore, a retained customer acts like a billboard for the firm through virtue of word of mouth advertising for the firm.
Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c
A. Identify the irritants, disappointments and annoyances of the elderly when it comes to health care when they needed them.
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
identify the major trends in the firm''s natural and technological environment.
1. How important do you feel the following attributes are for a bakery 1: Very Important 5: Not important at all Variety of Products 1 2 3 4 5
What is Idea Screening Strategy Development? Idea Screening: The procedure of screening. The idea along with the greatest potential are selected for future review. Throug
Question (a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by: (i) Corporat
Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
Draw the typical profiles of shoppers stop customers segments
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