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How is a customer retained for a long period with business?
Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with their customers. Within a fiercely competitive environment, this is hard to please the customers like they are smarter, more price conscious, choosier, have better alternatives and are attracted equally by several competitors.
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Adver tising Advertising added any printed or broadcast message sent and paid for by a recognized organization to a goal market via television, radio, newspapers, magazine
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Various approaches by FMCG companies ..
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