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How is a customer retained for a long period with business?
Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with their customers. Within a fiercely competitive environment, this is hard to please the customers like they are smarter, more price conscious, choosier, have better alternatives and are attracted equally by several competitors.
approaches followed by FMCG in test marketing
(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t
what are the core concepts of marketing
What is economic utility of marketing? Economic Utility of Marketing: The extent to that, a product satisfied customer requirements and wants is called utility. The amount
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
Answer for a caselet
competitive strategies for market leader
Illustrates the total environment in marketing? Marketing is a part of total environment: Total environment may be explained as the combination of all the resources and In
State the term - Price Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tri
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