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How is a customer retained for a long period with business?
Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with their customers. Within a fiercely competitive environment, this is hard to please the customers like they are smarter, more price conscious, choosier, have better alternatives and are attracted equally by several competitors.
what are the significant factors that have led to the success of shoppers’ stop
i dont understand a math question it says: A cclass of students conduct a servey of 1,000 students. The servey reveals 20% of the students speak spanish. How many students is that?
difference between heavy lift surcharge and long lift surcharge
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
Question 1 Read the CASE STUDY ' Selling the idea' below and then do the following. Produce an initial marketing strategy to develop appropriate geographic areas into targe
Price The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excl
"consumer mind is a Black Box"
All Golf was the first retail store devoted exclusively to selling Golf equipment and clothing in a medium-sized northern city. Sales were low for the first year, and then the stor
Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ
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