How does the customer use the information obtained, Marketing Research

Assignment Help:

Q. How does the customer use the information obtained?

A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By participation we signify the degree of perceived relevance and personal importance that accompanies the choice.

Where a buying is 'highly involving' the customer is likely to carry out extensive evaluation.

High-involvement purchases include those involving high expenditure or personal risk - for instance buying a house a car or making investments.

Low involvement purchases (example buying a soft drink choosing some breakfast cereals in the supermarket) have extremely simple evaluation processes.


Related Discussions:- How does the customer use the information obtained

Introduction-management of exchange risks, INTRODUCTION : You have learnt ...

INTRODUCTION : You have learnt about export credit insurance in Unit 9. As you know, export business involves exchange of currency of one country for that of another country. This

Determine the types of stratified random sampling, Determine the types of s...

Determine the types of stratified random sampling There are two kinds of stratified random sampling; (a) proportionate stratified sampling (b) disproportionate stratified sampl

Internal strengths-internal weaknesses & benefit, Consider the needs of you...

Consider the needs of your community and the world around you through the eyes of a social marketer. To this end, choose a social, environmental or health issue (e.g. recycling, sm

What is historical research, What is Historical Research Any research ...

What is Historical Research Any research that makes use of observations based on past events is termed as historical approach.

Port procedures, PORT PROCEDURES : Export cargoes can be brought into the ...

PORT PROCEDURES : Export cargoes can be brought into the port only after the ship has been all owned a berth and declared for loading. Some port authorities in India require the s

Export of gifts, Export of Gifts: Goods including edible items of value no...

Export of Gifts: Goods including edible items of value not exceeding Rs. 15.000 in a licensing year may be exported as a gift. However, items in the Negative List of Exports shall

Swot analysis, Integrative Research Paper & Power Point Presentation: Th...

Integrative Research Paper & Power Point Presentation: The student will select an organization for the Integrative Research Paper. The organization (possibly the student's emplo

Procedural formalities , Procedural Formalities : The ECGC has three types...

Procedural Formalities : The ECGC has three types of claim forms: (i) Form No.501 for claims rising due to non payment for goods accepted by the buyer, (ii)Form No.502 for claims

International marketing logistic, difference between heavy lift and long li...

difference between heavy lift and long lift surcharge?

Discuss the steps in creating a customer service strategy, Problem: A m...

Problem: A major differentiating factor for companies is the quality of Customer Service. (i) Give the reasons which justify the inclusion of Customer Service as an e

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd