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Question 1:
Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive environment building brand loyalty is of crucial importance.
Referring to consumer behaviour theories, you are required to explain
a) how customers become brand loyal b) why are customers not loyal to the same brand all the time
Question 2:
‘I don't believe there is any real difference in the way customers behave when they are individuals, and in the way they behave when they are organisations' you hear a colleague say.
How far do you agree with your colleague's views?
Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma
what is branding??? and hoe m,any types of branding we can do???
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
What are various types of pricing strategies? Adopted by the company. Currently we will discuss the various types of pricing strategies within detail are specified here by poin
various approaches to test marketing
what are all about brands and branding policies?
What is the role of Remote Login considerably? Remote Login: A login, which permits a user terminal to links to a host computer through a network or direct telecommunicat
Explain about the Advertisement and Economy in Marketing. Advertisement and Economy: • Produces more employment • Fluctuations into Advertisement budget as per economi
What is Sales Research in scope of Marketing Research? Sales Research: Sales research comprises decision concerning selection of store channels, sales; territories force
Ask question #Minimum 100 words accept 1. Based on the segmentation variables discussed in the chapter, construct a profile for Vanilla Bicycle’s probable target market. ed#
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