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Question 1:
Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive environment building brand loyalty is of crucial importance.
Referring to consumer behaviour theories, you are required to explain
a) how customers become brand loyal b) why are customers not loyal to the same brand all the time
Question 2:
‘I don't believe there is any real difference in the way customers behave when they are individuals, and in the way they behave when they are organisations' you hear a colleague say.
How far do you agree with your colleague's views?
The product margin is calculated as product sales minus the direct costs of selling the product.
Innovation Any modernizing modification in a process or procedure which is increases the efficiency of that process or procedure. Information technology has been the catalyst
Illustrations of intangible satisfactions Illustrations of intangible satisfactions can be seen in social and psychological transactions involved increasingly with the work of
Product/Market Expansion Grid Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market exp
Question 1: A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products. a) Show with relevant examples the different levels of the t
Normal 0 false false false EN-IN X-NONE X-NONE
2(x + 4) = 30
Advertising Advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and delivery of advertising mess
Discuss the Henry Assael model on buying decision behaviour.
various approches followed by FMCG companies in test marketing
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