How consumer behaviour is effected by attitude, Marketing Research

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Q. How consumer behaviour is effected by attitude and attitude change?

Attitudes

Introduction. Consumer attitudes are a compound of a consumer's (1) beliefs about (2) feelings about (3) and behavioural intentions toward some object--within the context of marketing typically a brand or retail store. These components are out looked together since they are extremely interdependent and together represent forces that influence how the consumer will react to the object.

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