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Q: How can you explain Information Processing?
Ans:
A customer can acquire information from several sources:
The usefulness as well as influence of these sources of information will vary by product and by customer. Research suggests that customer value and respect personal sources in excess of commercial sources (the influence of 'word of mouth'). The confront for the marketing team is to identify which information sources are mainly influential in their target markets.
Q: What are the different needs and motives of the consumer according to which a consumer buy the product? Ans: Needs : Requires can be explained in the following manner:
The management approach would advocate the position that entrepreneurs can be made. Discuss the management approach to entrepreneurial theory by making reference to the key researc
Explain Lifestyle and Psychographic Segmentation and benefit segmentation in regard to consumer behaviour. Ans: For several years demographics have governed how communication t
Income-Tax Exemption: In order to promote exports, tax incentives are granted under the Income-Tax Act. The major incentives are : 1) All export profits derived from export of
Non sampling errors as the name implies are all those errors which occur in different stages of research except in the selection of sampling. Obviously these errors are many and va
FRUSTRATION OF CONTRACTS : There can be several factors beyond the control of the parties to a contract which makes the performance of contractual obligations impossible. Example
These models are examined giving attention to their origin and implications and include: The Action desire interest attention (AIDA) Model The Hierarchy-of-Effects Model -
Permitted Methods : Export payment must be received in a currency appropriate to the country of final place of destination of the goods as declared on GR. etc., forms. Reserve Ran
Consumers are connect in both internal and external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certain s
Prohibition of Export : Export of all goods either directly or indirectly to any place outside India other than Nepal and Bhutan is prohibited unless the exporter furnishes to the
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