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Q. How can the marketing organization raise the likelihood?
At this time the consumer compares the brands as well as products that are in their evoked set. How can the marketing organization raise the likelihood that their brand is part of the consumer's evoked (consideration) set? Consumers assess alternatives in terms of the functional and psychological benefits that they offer. The marketing organization requirements to understand what benefits consumers are seeking and therefore which attributes are most significant in terms of making a decision.
proposal for a business research project
Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the
SIR IN MY BUSINESS PROJECT WE HAVE NEED TO WEATHER ON WHICH WAY WE ABLE TO DEVELOP THE GE MATRIX FOR ANY AUTO MOBILE INDUSTRIES?
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