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Question 1:
(a) Compare and contrast the traditional value chain configuration with that of the value shop. Give appropriate examples to illustrate your answer.
(b) Given that the Internet can shrink information asymmetry, explain how does this property impact on the value chain and value shop configurations?
Question 2:
Amazon.com's vision is to build "the earth's most customer-centric company"
(a) Using Amazon.com, or any other appropriate company, as a model, explain how the Internet enables a company to adopt more customer centric marketing techniques.
(b) Describe how can the Internet be used as a business intelligence tool?
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