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What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
How is modified rebury purchase affected in buying decision? A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery r
Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
where you want to go in life and how you are going to get there by using social media?
Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med
Illustrates the words of American Marketing Association for marketing research? In words of American Marketing Association as, “marketing Research can be explained the gather
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
how to make a project report in software development organisation?
Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
Problem 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points required to be addressed from Unit 6 com
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