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What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
own example of participants in the business buying process
The Recreation Opportunity Spectrum (ROS) provides a framework which is useful in planning and providing environmentally sustainable outdoor recreation activities. a) Describe t
What are the significant factors that have led to the success of Shoppers Stop?
Question 1 The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event
As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi
Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine
Define the marketing by as a Discipline. Marketing as a Discipline: The subject of marketing has involved out of business that has derived its existence by economics. But
importance of product differentiation
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
consumer mind in a block box
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