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What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
The Bono Company Ltd, which is effectively controlled by the Bono family although they now own only a minority of shares, is to undertake a substantial new project which requires
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
Question 1 Write short notes on any 5 of the following concepts: (i) Close Up (ii) Wide Shot (iii) Pan (iv) Tilt (v) Zoom (vi) Subjective Camera movement (vii)
Question: a) Wilson Publishing - which publishes a series of textbooks in management by different authors - intends to give a new book on Marketing. Marketing is an area they h
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
"consumer mind is a Black Box"
Discuss the factors that need to be considered when developing an international marketing communication campaign
What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi
Explain about the term ownership in briefly. Ownership: The most extensive type of participation of hundred percent ownerships and this involves the greatest commitment w
Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if i
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