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What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
What are the ways to decrease the customer defection rate? To decrease the customer defection rate, a company should: a) Explain and measure the retention rate. b) Classi
Q. Explain Ethical Aspect of advertising? Ethics are ethical principles are values that govern the action of individual or group. It is a branch of social- science which assist
Various approaches by FMCG companies ..
Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref
discovery
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples. (b) Define and discuss the use of cross-functional business pr
As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
10% of inhabitants of a town are known to be suffering from a disease. find the probability that in a random sample of 12 people from the town a. none will suffer from the disease
what is marketing mix
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