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What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
State the relationship marketing principles Numerous organisations use relationship marketing principles, manifest in the form of customer relationship marketing or loyalty mar
Question 1: (a). Define the term "marketing" and explain the five key tasks of marketing (b). Indicate the differences and similarities between the following terms: marke
Marketing functions and activities to facilitate your strategies formation and implementation of the game plan
Illustrates the role of publics in microenvironment of a company? Publics: Any group which has an actual or potential interest within or impact on an organization’s abil
Suppose the equation F (x, y, p, …., pn) = 0 on solving for p is expressible as (p – ƒ1) (p – ƒ2) …. (p – ƒn) = 0, Where ƒi’s are functions of x and y. Then P – ƒi = 0, I = 1, 2
How do I work out the costings for the rsearch and how many questions should I be asking for a telephone interview?
Boolean algebra differs from normal algebra in three different ways: The values are of a logical and not of a numerical character. The operations applicable to those values. The pr
Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international m
Explain the Strategy of Position on User. Position on User: This strategy relates a product along with its user or a class of user. When cosmetics companies seek successf
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
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