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What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
Considering the concept of product life cycle, where would you put video games in their life cycle?
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could you heap for the Marketing and Brand Management final project module Kindly advise Regards,
Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives
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What is a behavioral measure of customer satisfaction measurement? Behavioral Measures of Customer Satisfaction Measurement: This is sometimes believed that dissatisfactio
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