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How are functions of marketing program important?
The initial task is to set realistic quantitative and qualitative interim and last targets for the marketing program and after that to constantly measure its real performance and compare this to the hoped for results. Even nation branding and place marketing need detailed projections of expenditures verses income budget and Performa of financial statements for monitoring functions.
What is the holistic marketing concept? The Holistic Marketing Concept: An entire set of forces which appeared in the final decade call for new business and marketing practic
(a) Find the main external forces triggering the need for organizational change. Pick three and discuss how they might necessitate behavioral change on the part of organization's e
what is meant by line extension of a product?
various approaches followed by FMCG companies in test marketing
Describe the inelastic demand and fluctuating demand in business market and the consumer market. Inelastic Demand: The demand for several business goods and services is i
Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc
customer mind is a black box dicuss
consumer mind is a block box
what are ten important things needed for marketing to take place?
Question: Consumers have to constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncerta
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