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How are fewer buyers in business market and the consumer market affected?
Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.
For illustration: A book publisher looks in the direction of universities for the recommendations of books of it. Although, after recommendations sells the similar to the students who are thousands into number.
Probelm 1: (a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius. (b) List and show the important elements of a co
The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites
market testing
Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in
Meaning of price: Price is the marketing mix element that product revenue, the other producer costs. Price is also one of the most flexible elements: it can be changed quickly
select a company and explain th marketing mix
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss
Question: With the recent upsurge in inflation pressures, there has been growing concern expressed by consumer groups, unions and opinion leaders about the erosion purchasin
Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr
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