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How are fewer buyers in business market and the consumer market affected?
Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.
For illustration: A book publisher looks in the direction of universities for the recommendations of books of it. Although, after recommendations sells the similar to the students who are thousands into number.
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Discuss briefly about product identification elements
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How should Shoppers? Stop develop its demand forecasts?
henry assael model of buying decision behaviour along with the diagram
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
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