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How a buyer can decides in making a purchase?
A buyer has to take few decisions while making a purchase. For such decision there are several situations/transaction made through buyers. Such situations divided into three categories as new task, modified rebury and also straight rebug.
Point-of-Purchase Adver tising This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area
explain one stage channel of distribution
What are Marketing-Service Agencies? Marketing-service agencies: Advertising agencies, marketing research firms, marketing consulting firms and other service providers w
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what are thepproaches used by FMCG companies in test marketing?
CUSUMER MIND IS A BLOCK MIND DISCOUSES
Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c
Question 1: "Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examp
what is affortability based pricing?
Question 1: How and to what extent should management recognize social responsibility extending beyond the boundaries of the organization. Question 2: Public Relations (
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