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Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many
Out of the following which gap arise when the sales force does not have the required knowledge, skills or capabilities to become successful on the Job. a. Knowledge gap b. Capabili
What is concept of Position against Competition Strategy? Position against Competition: Many more times, success for a company’s strategies comprises looking for weak po
income inreased by 10% later decreased by 10%. total change in % in income
Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult
draw the Typical Profiles Of Shoppers Stop Customer Segments .
Question 1: (a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing (b) Discuss the benefits that: i. buyers get from the use of e-c
Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir
An example explaining all the stages of this process
Question: (a) What is market segmentation? (b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing t
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