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Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
explain the various approaches that are followed by fmcg companies in test marketing
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
please give example
does marketing help or use consumers
How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
How should Shoppers? Stop develop its demand forecasts? Caselet 2 The
evaluate promotional strategies used by retailers
Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi
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