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What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
typesa of branding like producer''s name,picture-figure,name of product,colour
understand the prospects for growth in global services
Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
exchange oriented stage
What factors affect or govern the length of a product life cycle
What do you mean by Media of Advertising? Media of Advertising: Advertising media are implies to communicate the message of advertiser to customer. Information comm
what is ge matrix
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