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Q. Explain Psychoanalytical model of consumer behaviour? This model is on the basis of work of psychologists who were concerned with personality. They were of the outlook that
Literature Study i) Overview of the organization: First paragraph in this chapter contains the areas of related literature reviewed and outline of the presentation of this l
Question 1: (a) Define the term "Marketing Research". (b) Marketing Research is classified under Problem identification research and Problem-solving research. Differentiat
Question: You are appointed as the Group Marketing Director of a renowned hotel group. Your task is to develop a business plan to attract sales and achieve an occupancy rate of
FINANCIAL GUARANTEES: Exporters require adequate financial support from banks to carry out their export contracts; ECGC's guarantees protect the banks from losses on account of th
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Forward Quotations : Forward rates can be expressed in two ways. Commercial customers are usually quoted the .actual price which is referred to the outright rate. On the other han
Difference between cohort analysis and longitudinal design The major difference between cohort analysis and longitudinal design hence is the sample. Whereas longitudinal design
Provide a short note highlighting major differences between nonprobability and probability sampling techniques? Answer Probability sampling is more robust in comparison as
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