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Question: (i) What is cost-plus pricing method? Why is its application particularly problematic in service industries? (ii) Discuss the factors which might influence the p
give the example on this... media planner must compute the cost per thousand persons reached by a vehicles
Q. Internal and External influences? Internal influences Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge,
inn moving average method, we need data of atleast a) three years b) four Years c) five years d) six years
Explain about the Internal consistency reliability Internal consistency reliability is used to assess the reliability of a summated scale where several items are summated to fo
Discuss construct validity and types of construct validity. Answer Construct validity addresses question of what construct or characteristic the scale is, in fact, measuri
When selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mind? Answer
Justify problem identification and problem-solving research in details. Are these two categories of researches related? Answer Problem identification research is undertak
Services Policy : When Indian firms render services to foreign parties, they would be exposed to payment risks similar to those involved in export of goods. Services Policy offers
Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?
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