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The libraries of some universities and other educational institution bring out bibliographies on selected subjects. Lists of Books and Publishers Bulletins: a. All leading
Q. Marketer role to influence consumer behaviour ? Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to r
Indifference Curves: The Consumer Tastes Suppose we ask the consumer what his preferences are for alternative bundles of two goods, say food and clothing. Certain combination o
The credit bank which offers a full range of financial services to the costumers had recently carried out a segmentation exercise which defined four age based segment of potential
NEED AND RATIONALE : Export documentation is commonly considered to be the most complex and difficult part of overseas marketing. You may have come across such comments as "export
PURPOSE OF WRITING RESEARCH REPORT Three main purposes are there for writing a research report. These are: i) Writing report for partial fulfillment of your degree. ii)
Trans-European Plastics (TEP) is one of Europe's largest manufacturers of plastic household items. Its French factory makes a range of over 500 products that are sold to wholesaler
FRUSTRATION OF CONTRACTS : There can be several factors beyond the control of the parties to a contract which makes the performance of contractual obligations impossible. Example
NEED FOR CARGO INSURANCE : Why should the goods be insured? There are two reasons for securing the insurance cover. The first reason concerns the legal dimension of limited liabil
Advance against Bills Sent on Collection : Post-shipment finance is granted against bills sent on collection basis in the following situations: i) When the accommodation availa
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