Headline - component of print advertising copy, Marketing Management

Assignment Help:

Q. Headline - Component of print Advertising Copy?

It refers to words which are in most important positions of advertisement. These words are read initial by the audience. These are specified in larger type size. Headline is the mainly important part print ad- copy. Headlines pull the attention of audience and arouse the interest of readers in rest part of ad-copy. It must be clear, simple, short and should attract/hold attention of the audience. It should be shown in a prominent manner in the advertisement copy. It can be about significant feature of the product and manufacturer's achievement in addition to Special offers or special news etc.


Related Discussions:- Headline - component of print advertising copy

Prevent corruption in public procurement, According to the 2008 Transparenc...

According to the 2008 Transparency International corruption perception report, Mauritius is ranked 43rd with a score of 5.5 out of 10 and the best among African countries just

Above the line and below the line communication, Above the line and below t...

Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication

scheduling and budgeting, Tool Belt Store (TBS) is expanding its chain of ...

Tool Belt Store (TBS) is expanding its chain of hardware stores across the country. TBS has more than 5,000 full-time employees and more than 20,000 part-time employees. TBS recent

Define the concept of relationship marketing, Question 1: (a) Using an...

Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on

Determine the number of decision-makers, Determine the Number of decision-m...

Determine the Number of decision-makers In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buy

Suman, Discuss the Henry Assael model on buying decision behaviour.

Discuss the Henry Assael model on buying decision behaviour.

Consumer behavior, ASSIGNMENT’S OBJECTIVE • To give the student the chance ...

ASSIGNMENT’S OBJECTIVE • To give the student the chance of analyzing a company through the help of given case study to narrow the scope for them. This assignment gives the opportun

Curves Family Envelope, A curve which touches each member of a family of cu...

A curve which touches each member of a family of curves and which is touched at each point by some member of the family is called the envelope of the family of curves. Example: Co

Product mix, factors influecing product mix

factors influecing product mix

small - scale industry products, What pricing strategy would you suggest t...

What pricing strategy would you suggest to a small - Scale Industry Products

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd