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Groupthink
This is a condition where group pressures for conformity prevent the group from critically evaluating alternative viewpoints. The classic example of groupthink, the United States' unsuccessful 1962 invasion of Cuba called the Bay of Pigs attack, shows how a narrow focus and lack of analysis can lead to potentially disastrous decisions made by a group.
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How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence?
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