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Groupthink
This is a condition where group pressures for conformity prevent the group from critically evaluating alternative viewpoints. The classic example of groupthink, the United States' unsuccessful 1962 invasion of Cuba called the Bay of Pigs attack, shows how a narrow focus and lack of analysis can lead to potentially disastrous decisions made by a group.
Product development cycle All products under development typically follow the cycle of market place-to-market place. The development starts with identification of a product in
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MODEN MANAGEMENT AND BIHAVIOUR
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