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Groupthink
This is a condition where group pressures for conformity prevent the group from critically evaluating alternative viewpoints. The classic example of groupthink, the United States' unsuccessful 1962 invasion of Cuba called the Bay of Pigs attack, shows how a narrow focus and lack of analysis can lead to potentially disastrous decisions made by a group.
Response Rate This is the percentage of responses generated through a direct marketing campaign.
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PROCEDURE FOR DATA COLLECTION: The planning for research continues till a pilot study is conducted to see that the whole research design works. The next step is the stage of
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