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What are gauging tools comprised in annual plan control? Annual plan control consists of at least five performance gauging tools as illustrated below in points: a) Sales a
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu
Do you think Jack is equipped with the managerial skills needed to head up a team that develops strategies for adapting existing company products into new products for sales
Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t
What are the phases of Web Marketing? There are many millions of people buying online all day. When they’re not buying through you then whose fault is which - theirs or yours?
New Product Development Organizations have to develop new services and products. A company must be good at making new products. It also ought to manage them in the face of mod
What is probe what went wrong? Probe ’what went wrong: It happens while the product is having several special problems. In that case marketing department takes essential s
what is the difference between goods marketing and services marketing?
the value delivery process
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