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Present the facts of the case study about snickers achieving promotional integretion with a universal appeal
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
Discuss the concept of the export processing zones. Export processing zones stands for EPZ : As not strictly speaking an entry-strategy, EPZs function as an “entry” with
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
Q. Production of advertisement? Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
three uses of product line stretching
difference between heavy lift surcharge and long lift surcharge
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
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