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Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so
According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
How is Marketing Customer Focused? It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at t
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Question (a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by: (i) Corporat
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What are the significant factors that have led to the success of Shoppers Stop?
Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a
Question: "Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their h
Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of
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