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I need help in answering questions 4 a & 4b. Q4a : 400 words Q4b :400 words Please provide 3 references, (APA format) My TB is Marketing Management by Philip Kotler & Kevin Kell
Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
1. Offer an example, real or imaginary, of firms in each of the following three situations (do not use the Wiztech case as the basis of your response). Thoroughly explain your exam
Sales force management : as a general rule, rural marketing involves more intensive personal selling effort compared to urban marketing. Rural marketing calls for some specific
The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represen
Personal selling process: the personal selling process is a logical sequence of steps that a sales person takes in dealing with a prospective customer. The approach of selling me
BC4 is a manufacturer of bedroom furniture with four factories in the south of the country. As a result of declining company financial performance, the Managing Director (MD) engag
Explain the thinking of public about the public relations. The public often think of public relations like a glamorous job. These relations people seem to have been tarred alon
the relationship between the 4Ps
Should video game companies continue to alter their products to include other functions such as email?
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