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Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
What are the strategic benefits in e-commerce? Strategic Benefits: This helps to reduce labour cost and delivery time and also the cost incurred within the given areas:
approches of test marketing in FMCG
All Golf was the first retail store devoted exclusively to selling Golf equipment and clothing in a medium-sized northern city. Sales were low for the first year, and then the stor
Illustrates Advertisement and Ethics together in points? Advertisement and Ethics: Points of both illustrated below: a) The Advertising Standards Council of India (ASC
Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu
A company manufactures sailboats. Actual Demand for the company's sailboat during each season is 2006 through 2009 were as follows: Season 2006 2007
Question: "The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. H
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