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Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
Problem 1 (a) Describe the characteristics of Web sites in terms of: - Product oriented characteristics - Corporate oriented characteristics (b) Describe the role of the
Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
Question 1 Describe the phases in the evolution of retail market 2 What are the tasks handled by a project manager to effectively manage a project 3 What are the relevant
Question 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points needs to be addressed from Unit 6 compl
key criteria for strategy selection by providing appropriateexamples
T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to
Question :1 What is a consumer? List and describe them. Question 2: Explain in your own words what the consumer wants? Also list the four principle factors at when exa
How investment is significant in Human Resource Management? Now days in several organizations indicate which employees are viewed like valuable investments but several organiza
Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
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