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Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders happened several years ago with the Chevrolet Nova, a popular car in the 1970's. Chevrolet decided to market the car in a Spanish speaking country, but left the name the same. Their error was not knowing that Nova means "no go" in Spanish.
competitive strategies for market leader
Mauritius became independent in 1968. At this time the economy was basically an agricultural one, sugar and tea being the main foreign exchange earners. In the 1970's it embarked o
The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing
Process design can best be improved by Adopting a strategy of continuous improvement.
What is probe what went wrong? Probe ’what went wrong: It happens while the product is having several special problems. In that case marketing department takes essential s
elaborate market positioning errors broadly
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Which different aspects are covered by Marketing Research? Market Research covers individually the various aspects of marketing of goods, services and concepts with the assist
Q. Explain Different types of Headlines ? Different Forms of Headlines:- Direct Benefit Headlines Question Headlines Announcement Headlines. Provocative He
How is marketing mutually created beneficial relationship? Mutually beneficial relationship of marketing: The customer is the focus onto whole marketing activities. But th
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