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Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders happened several years ago with the Chevrolet Nova, a popular car in the 1970's. Chevrolet decided to market the car in a Spanish speaking country, but left the name the same. Their error was not knowing that Nova means "no go" in Spanish.
"Consumer mind is a Black Box" - Discuss
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considering the cncept of product life cycle, where would ypu put video games in their life cycle?
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considering the concept of product life cycle, where would you put video games in their life cycle
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