Give the example of marketing communications mix, Marketing Management

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Give the example of Marketing Communications Mix

For instance, there has been a dramatic rise in the use of direct-response media as direct marketing becomes adopted as part of the marketing plan for many products. Internet and digital technologies have made possible new interactive forms of communication, where receivers have greater responsibility for their part in communication process. An increasing number of organisations are using public relations to communicate both messages about themselves (corporate public relations) and also messages about their brands (marketing public relations).

 


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